Work Experience

Web Strategist II: Digital Content Manager, University of Alabama, Culverhouse College of Business

(April 2023 - Present)

• Delivered growth in social media performance, boosting impressions by 150% to 4.8 million, engagements by 115% to 195K, and link clicks by 155% to 86K within one year

• Leads the strategic planning, creation, editing, and publication of digital content across multiple platforms, including eight social media channels, the college website, and visual displays, resulting in successful completion of over 30 web projects this year

• Directs the execution of the college’s digital marketing strategy, leveraging data analytics to guide decision-making and drive successful campaigns

• Oversees a team of college social media ambassadors, providing mentorship and guidance to ensure a strong and unified online presence

• Presented at Council for Advancement and Support of Education (CASE) Social Media & Community Conference

  • Beyond Likes: Nurturing Relationships with Alumni, Donors, and Students on Social Media

  • Discover the transformative power of storytelling in enhancing alumni, donor, and student engagement using social media. In this session, we will dive into real digital campaign successes from The University of Alabama Culverhouse College of Business and the University of Arkansas Sam M. Walton College of Business. Participants will explore innovative methods for utilizing social media platforms as effective tools for outreach, fundraising, and more. We will emphasize adapting to current trends and developing relevant content tailored to specific social media markets. Through practical, data-driven strategies, attendees will gain insights into leveraging long-form content to unlock impactful storytelling. This approach fosters genuine connections, creating a sense of community, on social media.

Social Media Specialist/Marketing Coordinator, University of Alabama, UA Online

Social Media Specialist (June 2022 - March 2023)

Marketing Coordinator (Nov. 2021 - May 2022)

• After accelerating social media reach by 554% in the first six months, I was promoted from Marketing Coordinator to Social Media Specialist

• Managed 13 OTIDE social media accounts, ensuring cohesive branding and consistent messaging

• Produced content for commercials, web advertisements, and email newsletters to elevate the University's digital presence and enhance marketing mix

• Supervised two student workers, fostering a collaborative environment and supporting their professional development within the team

• Presented at UPCEA Marketing, Enrollment Management, and Student Success Conference

  • Stop, Collaborate & Listen: Maximize Marketing/Communication Impact by Recognizing Expertise and Building Trust

  • Cultivating collaboration requires trust, transparency, and recognition of expertise. By breaking down barriers, two institutions identified ways to build brand awareness and increase enrollments. The University of Alabama Online increased efficiency across internal departments and identified opportunities through its communication plan and social media strategy projects. The University of Omaha will share how they work across their decentralized campus organization to create high impact marketing and recruitment campaigns by leveraging respective areas of expertise.

​

WVUA 23, Tuscaloosa AL

Digital Media and News Intern (May-July 2021)

• Wrote approximately 15 sports and news articles

• Produced and wrote hour long newscasts

• Created social media strategies, schedules and graphics

Z Pro Prep, Atlanta, GA

Social Media Marketing (Mar -Sept 2021)

• Produced 10 pieces of Instagram and Tik Tok content a week

• Implemented marketing strategies based on content analytics

• Increased Instagram engagement by 360% in my first month

   

University of Alabama, Tuscaloosa AL

Teaching Assistant College of Communications (August 2020 - May 2021)

Teaching Assistant College of Engineering (August 2018 - May 2019)

• Assisted professor with course material, grading, and computer lab management

• Helped students learn advanced spreadsheet mechanisms

   

Townsquare Media Tide 100.9, Tuscaloosa AL

Sports Radio Production and Social Media Intern (June 2020-May 2021)

• Hosted, produced and wrote segments for Tide Tonight and the Martin Houston Show

• Increased Instagram following by 13% in 2 months