Work Experience

Web Strategist II: Digital Content Manager, University of Alabama, Culverhouse College of Business

(April 2023 - Present)

• Spearheads the development and execution of comprehensive marketing strategies that enhanced the College’s visibility, driving impressions by 155% to seven million, boosted engagements by 192% to 351.3K, and drove 300% more link clicks, reaching 200K.

• Directs social media content and web development efforts, ensuring consistency with institutional branding and marketing goals, while utilizing data analytics to optimize content performance.

• Identifies strategic media opportunities by monitoring market trends and audience analytics, ensuring timely anrelevant digital marketing and communication initiatives.

• Collaborates with internal and external stakeholders to ensure brand consistency across all digital communication platforms and marketing materials.

• Manages budget allocation for digital marketing initiatives, optimizing spending to ensure maximum return on investment for marketing campaigns.

• Assists in the production and quality assurance of marketing collateral, including brochures, flyers, and reports, ensuring alignment with the College's strategic messaging.

• Directs a team of social media ambassadors to ensure cohesive messaging and a strong digital presence consistently meeting departmental objectives.

• Presented at Council for Advancement and Support of Education (CASE) Social Media & Community Conference

  • Beyond Likes: Nurturing Relationships with Alumni, Donors, and Students on Social Media

  • Discover the transformative power of storytelling in enhancing alumni, donor, and student engagement using social media. In this session, we will dive into real digital campaign successes from The University of Alabama Culverhouse College of Business and the University of Arkansas Sam M. Walton College of Business. Participants will explore innovative methods for utilizing social media platforms as effective tools for outreach, fundraising, and more. We will emphasize adapting to current trends and developing relevant content tailored to specific social media markets. Through practical, data-driven strategies, attendees will gain insights into leveraging long-form content to unlock impactful storytelling. This approach fosters genuine connections, creating a sense of community, on social media.

Social Media Specialist/Marketing Coordinator, University of Alabama, UA Online

Social Media Specialist (June 2022 - March 2023)

Marketing Coordinator (Nov. 2021 - May 2022)

• Achieved a 554% increase in social media reach within the first six months, leading to a promotion from Marketing Coordinator to Social Media Specialist.

• Assisted in the production of content for commercials, web advertisements, and email newsletters, contributing to enhanced brand visibility and community engagement.

• Supervised and mentored two student workers, fostering a collaborative and creative environment that aligned with the office’s long-term marketing goals.

• Represented the College on various committees and task forces, advancing the institution's mission and fostering positive community relations.

• Managed 13 social media accounts, ensuring unified branding and consistent messaging across platforms.

• Collaborated with campus departments and external partners to create marketing collateral supporting college- sponsored events and programs.

• Presented at UPCEA Marketing, Enrollment Management, and Student Success Conference

  • Stop, Collaborate & Listen: Maximize Marketing/Communication Impact by Recognizing Expertise and Building Trust

  • Cultivating collaboration requires trust, transparency, and recognition of expertise. By breaking down barriers, two institutions identified ways to build brand awareness and increase enrollments. The University of Alabama Online increased efficiency across internal departments and identified opportunities through its communication plan and social media strategy projects. The University of Omaha will share how they work across their decentralized campus organization to create high impact marketing and recruitment campaigns by leveraging respective areas of expertise.

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INTERNSHIPS

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WVUA 23, Tuscaloosa AL

Digital Media and News Intern (May-July 2021)

• Wrote approximately 15 sports and news articles

• Produced and wrote hour long newscasts

• Created social media strategies, schedules and graphics

Z Pro Prep, Atlanta, GA

Social Media Marketing (Mar -Sept 2021)

• Produced 10 pieces of Instagram and Tik Tok content a week

• Implemented marketing strategies based on content analytics

• Increased Instagram engagement by 360% in my first month

   

University of Alabama, Tuscaloosa AL

Teaching Assistant College of Communications (August 2020 - May 2021)

Teaching Assistant College of Engineering (August 2018 - May 2019)

• Assisted professor with course material, grading, and computer lab management

• Helped students learn advanced spreadsheet mechanisms

   

Townsquare Media Tide 100.9, Tuscaloosa AL

Sports Radio Production and Social Media Intern (June 2020-May 2021)

• Hosted, produced and wrote segments for Tide Tonight and the Martin Houston Show

• Increased Instagram following by 13% in 2 months