Culverhouse
As a Digital Content Manager at the University of Alabama Culverhouse College of Business, I excel in crafting compelling narratives and visually engaging content for the college's social media platforms and websites. In my role, I assist in the strategic planning, creation, and publication of digital content, utilizing my expertise in social media strategy and content creation. I have a proven track record of significantly increasing social media impressions and engagements, effectively connecting with students, faculty and staff, and external stakeholders.
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As a Culverhouse alum, I'm happy to translate student narratives into compelling stories to further promote the education that transformed by my life for the better.
Here are some highlights:
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Manages and creates for eight social media channels
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In the first year I increased social media...
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Impressions by 150% (4.8 million)
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Engagements by 115% (194k)
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Link clicks by 155% (86k)
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Top performing reel with 20.9k views
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Top LinkedIn post with 413 reactions and 17,546 impressions
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Check out my first year social media performance report
Check out the socials
I began serving as the Digital Content Manager in April 2023. Scroll through to hear student voices and stakeholder relations!
Culverhouse.UA.EDU
A major highlight of my role at Culverhouse has been leading the development and redesign of a variety of websites and pages. In collaboration with our web developer, I've contributed to nearly every page and successfully completed over 30 web projects this year. Notable achievements include the comprehensive redesign of the Manderson website and spearheading our current initiative to integrate subdomains into the core Culverhouse site.
