As a Digital Content Manager at the University of Alabama Culverhouse College of Business, I excel in crafting compelling narratives and visually engaging content for the college's online platforms. My academic journey includes my current pursuit of an Doctorate in Higher Education Administration, complemented by a BS in Marketing and an MA in Communication from The University of Alabama.

 

In my current role, I oversees the strategic planning, creation, and publication of digital content, utilizing my expertise in social media strategy and content creation. I have a proven track record of significantly increasing social media impressions and engagements, effectively connecting with students, faculty and staff, and external stakeholders. In previous roles, I focused on brand generation and implemented innovative strategies that not only increased audience reach but also fostered a strong brand identity for the clients I served. My standout specialty lies in my ability to adapt emerging trends to the higher education niche, ensuring that the digital presence of educational institutions remained current and engaging.

 

In my former life, I twirled as a Crimsonette in the Million Dollar Band! My love for cheering on the Tide stands strong thus driving my enthusiasm for showcasing the unique stories and achievements of the institution.